How to Convert Your Affiliate Link or Banner Code into a Text HyperLink

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.

But what do you do if a merchant has an extensive banner inventory (leading to various sections of their website), but very basic text links (with only one lander — their homepage)? Or what if the merchant has a graphic coupon link, but  you would much rather have a text link for that coupon instead?

Sadly, it frequently takes quite a bit of time (and patience) to get a reply from a merchant, but when you need that text link, you normally need it now, and not whenever the affiliate manager sees your email, and/or finds the time to react to it.

The truth of the matter is that you actually donÕt have to wait on the manager, but can easily convert pretty much any link into a text link within seconds by grabbing the affiliate code from inside the existing linkÕs code, and stripping it of everything but the URL code itself.  Below you may see how to do it on two different affiliate networks: ShareASale, and Commission Junction — with banners and coupon graphic. The principle is simple (itÕs all about a basic understanding of the HTML code youÕre working with), and can be applied virtually with any affiliate network-based or in-house based affiliate program.

ShareASale (banner to text link)

      Go to the merchantÕs banner selection

      Click the [Get this Banner's HTML Code] link under the banner link that lands where you want your text link to land

      There you will see a code (with your affiliate ID already embedded into it) which will look something like this: <a target=Ó_blankÓ href=Óhttp://www.shareasale.com/r.cfm?b=1234567&u=123456&m=12345&urllink=&afftrack=Ó><img src=Óhttp://www.shareasale.com/image/12345/88×31.gifÓ  border=Ó0²></a>

      Strip the above code of everything but the link: http://www.shareasale.com/r.cfm?b=1234567&u=123456&m=12345&urllink=&afftrack= (where Òb=Ó stands for the banner ID, Òu=Ó for your own affiliate ID, while Òm=Ó for the merchant ID)

      Use the above-quoted URL with any text link you want. Yes, you can word your text link whichever way you want, and as long as you link through the URL retrieved via the above-described way (either from a banner, or from a coupon with an image, or any other type of link), everything will track perfectly

Commission Junction (coupon creative to text link)

      Pull links ÒBy PromotionÓ and choose ÒCouponsÓ

      Click the ÒGet HTMLÓ link in the far right hand column corresponding to the coupon lander you want to link to

      In the ÒCodeÓ window youÕll see a code that will look something like this: <a href=Óhttp://www.tkqlhce.com/click-1234567-12345678² target=Ó_topÓ>Use Coupon Code FREESHIP and Receive Free Shipping fromÉ</a><img src=Óhttp://www.awltovhc.com/image-1234567-12345678² width=Ó1² height=Ó1² border=Ó0²/>

      Strip it of everything but the link: http://www.tkqlhce.com/click-1234567-12345678

      Use the URL as you please

LinkShare has a ÒDeep LinkingÓ tool (retrievable via the ÒLinksÓ tab), AvantLink has a ÒCustom Link ToolÓ (retrievable via the ÒToolsÓ menu link), Google Affiliate Network has a ÒBuild Your Own LinkÓ option (you can pull it up by clicking the ÒActionsÓ button next to the advertiser of choice)É These often make things even easier. My above ShareASale example is an example only, as ShareASale too has a similar tool which can be used by going to the ÒCreate a Custom Link to a PageÓ link under the ÒGet LinksÓ menu. But in many cases tools like this wonÕt be available, and understanding basic things like the structure of the code youÕre using for affiliate links will help you become more flexible and competitive than those affiliates that donÕt bother looking into the details (however simple they may be – even for the understanding by non-technical people).